Case Studies: Fashion & Lifestyle

Selected case studies showing how Social Media Strategist & Content Writer Nureen has taken clients' businesses from zero to hero



Social Media Marketing, Management and Blog Content

Website content writing, blog posts, Shopify automated messaging, MailChimp set up and management, Email Marketing, Social Media Management and Marketing.

A new online fashion store;  needed a social media strategy and to grow their Instagram account from the bottom up with content that targeted millennials, similar to popular brands that dominate the market such as Missguided, Pretty Little Thing, Boohoo. 

I created content that entertains and promotes and grew their account from 0 to 2k+ in less than 3 months

Wrote all content for the website, blogs, social media and email marketing campaigns. 

‘Exactly the quality of work I have been looking for. On trend, I trust Nureen with all my content needs'

CLient: Lux & Nyx

Social Media Strategy, Marketing, Blog Editing, Content Creation, Consulting, Kickstarter Ad Campaign
and Email Marketing

Founded by an ex-corporate finance director ready to launch her fashion accessory brand on Kickstarter, she needed a digital marketing strategy, including creating and developing the ideal buyers persona, incorporating blog writing and strategizing what platforms to be active on, so as to reach her ideal buyer. 

I laid out a one year strategy beginning with establishing the brand's voice and tone, creating content during the 'brand awareness' stage including editing blog posts for Medium and LinkedIn, creating content for specific social media channels, building her audience for future media inquiries and offering marketing consultancy services throughout the campaign. Catapulted Instagram engagement from 0 to over 200%, established on brand content that resonated with the audience as a build up towards product launch. Used the analytics, to tweak and tailor content so it continually resonated with her ideal buyer, turning them into Kickstarter supporters. 

Laid out a pre Kickstarter ad strategy to reach beyond the 7K followers we had amassed, email campaigns to increase sign ups. I was able to get her website traffic for under $0.15 PPC, $0.02 per video view and was successful in helping Lux & Nyx reach her Kickstarter goal of USD$20 000 in less than 35 days. 

“Nureen is a secret weapon. Nureen’s in depth experience in social media makes her an invaluable asset to any company. She gets my brand and what I am trying to do. I  feel really lucky to have met her, and so would anyone that will get to work with her.”